Ads with a cult following
Nobody could have said they've not seen these Apple silhouette commericals. Every Apple iPod ad song is an instant radio hit. With the Apple hip hop dancers gyrating their butts off and spinning their bodies in gravity defying headlock, the featured artistes - Black Eyed Peas, U2, Gorillaz & Caesars - are just way cool. If the iPod campaign is any gauge, I suppose I can expect greater things from Steve Jobs. And more edgy ads other than the typical boring, Mediacorp artistes beauty products endorsements, flooding the local newspreads and tv channels. When's the last time you turn on the tv with the pure intention of vegetating and not witness a 'life transforming' slimming/bustline enhancement/'organic' non-surgical facelift (Why can't they just do a botox and do away with all these nonsense?) ads?
To this date, I've not seen any guerilla marketing tactics. Maybe I'm just blind.
posted by Michelle at
7:49 PM
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